Social media has amazing potential in terms of helping you build and support your direct sales team. One way to build long-term income in a direct selling business is through recruiting other people and supporting them in reaching their goals. Your compensation for building and supporting your team is the commissions that you earn on your team’s sales, and this provides more income than you would earn through selling alone.
As your team grows, however, it can become challenging to meet everyone’s needs, while building your own personal business at the same time. Social media can help you provide a strong, 24/7 support system for your team, as well as a community that feels plugged in to your central message, and one another.
Here are some social media tools that can be used for building and supporting a team.
1. Twitter/Facebook/LinkedIn: Social networking tools such as Twitter, Facebook, and LinkedIn are excellent for finding people that may be interested in your business opportunity. Now this is not license for you to spam people. However, as you share delight in your successes, enthusiasm for your business events, and your love for your customers and team, you will naturally attract others who may want to learn more.
Facebook in particular is a great venue for sharing photos and videos about your team and corporate-sponsored events, and these show up on the side of your friends’ news feeds. Instead of taking the direct approach of trying to recruit someone online and making them feel potentially uncomfortable, showing the fun of your team events through photos and videos invites someone in without feeling pressured. And that can help you when people consider joining your team.
You can also use groups on Facebook and LinkedIn that are dedicated to people looking for work, and build relationships while providing valuable content. By participating as a relationship-builder and giver in these forums, people who are good prospects for your business opportunity will be interested in learning more. And don’t forget to use searching tools to specifically identify those people who are interested in your product line! People who are interested in your products are often your best prospects for the opportunity.
2. Your Blog: A blog is such an incredible tool for your direct sales business. It is a place you can provide content of interest to prospective customers, and is your home base for building relationships with people. A blog can also be a valuable tool for team-building. By providing content that is of value to opportunity-seekers, you become a trusted resource that attracts people to your business.
A separate blog can also be valuable for your team, providing team information, incentives, links, and a place to ask questions and make comments. Imagine being able to provide your team with articles specifically dedicated to skills your team is currently working on building! Blogs make it possible for you to provide that content without having to email everyone, worrying about spam blockers, etc. You can provide a central location that your team can learn to come to as they need information. Because all the information is archived on your blog, you can also send team members to specific information as they need it, providing a valuable library of topics that will be of benefit to your team for a long time.
And because blogs are easy to set up and maintain, they eliminate the need to go to the expense of setting up a personal website for your team. Instead, you can set up an attractive blog with a few clicks, and provide all the resources your team needs in one place. You can even password-protect that content!
3. Groups - A Facebook group is another valuable tool you can use to support your team. Facebook makes it possible to set up “Secret” groups that are not available to the general public. Your team members must be invited by you into the secret group, and this provides an excellent forum for team members to learn from and support one another. As your team gets large, you may feel like you are answering the same questions over and over. Imagine being able to send your team members to a central location for the answers! You can set up a series of frequently asked questions on the discussion board of your group, and add to these as necessary.
Your team members can also use your group to support one another. If someone has a question and you are not available, she can post her question to the group, and other team members can share what they’ve learned. The collective wisdom of your team can help you build a stronger team than you ever thought possible! And social media enables that sharing.
One of the most powerful components of a group is the community that it helps to build. Your team members can get to know one another, cheer one another’s successes, and support one another through the difficult times. By sharing photos, videos, and other content, your team will feel connected to one another in a way that would be impossible otherwise if they’re spread out across the globe. There’s something about seeing people’s faces that really helps people connect. And as your team feels connected, they are more motivated to stick with their businesses, even when the going gets tough. And that leads to more success for both of you.
By employing social media tools that your team can access, and then teaching your team how to make the best use of those tools, you can be more efficient and effective in your team building. Your team will develop closer relationships with one another, and that will naturally attract more people to your team. Social media makes it possible.
Are you a leader in direct sales? How are you using social media to build and support your team? I’d love to read your ideas in the comments below!
Jennifer Fong helps direct sales companies, direct sales professionals, and other home-based business owners leverage the power of social media to grow their businesses. A former direct sales company CEO and serial entrepreneur, Jennifer is passionate about teaching direct sellers how to use social media tools to enhance their businesses, while remaining true to the basics of a party plan business. She helps business owners put the principles of social media to work in a profitable way, maximizing the return on their social media investment.
To learn more about Jennifer, visit her blog at http://liajen.wordpress.com and follow her on Twitter at http://twitter.com/liajen.