Archive for January, 2009

Become Great at Creative Bookings

Wednesday, January 28th, 2009


Okay, I’m going to be brutally honest here. I hated creative bookings when I was in the business. I did everything in my power to avoid it if I could (that’s why I got so good at getting bookings at my parties). Sometimes, however, no matter how good you are at booking from your parties, you find yourself with open dates on your calendar and you’re facing the dreaded telephone. Let me share a secret with you – NO ONE likes to make phone calls to follow up or ask for bookings. I still have to do this as a part of my work as the C.E.O. of Outward Image, and it’s still not my favorite part of my job. What I have learned, however, is that once I really understood that most of my fear of picking up the phone came from the lies I was telling myself about the people on the other end, it got easier. The truth is, most people are happy to hear from you. If they don’t answer or return your call, it’s not because they hate you or you’re annoying them (even though that’s the lie you tell yourself, isn’t it?), it’s because, like you, they’re busy!  

Once you understand that, you can let go of the worry and pick up the phone. And when you leave messages (which will be about 80% of the time), I recommend that you are deliberately vague about why you’re calling. Leave a  message that’s short and sweet like, “Hey, Nancy, this is Julie Anne Jones. I have a quick question for you. Can you give me a call back when you get a chance?” That way, the person you’re calling is curious and will probably call you back. If you give them too many details, they might assume they already know what you’re going to say and decided not to call you back.

 

Click here to get our special report “5 Steps for Getting Results From Your Phone Time.” It will give you some specific steps and language to make your phone time more productive.

 

Make it a great day!

Julie Anne Jones

CEO, Outward Image Coaching and Training

Financial Sins and What to Do About Them Before April 15

Wednesday, January 21st, 2009

Our passion is to help the Direct Selling Professional succeed financially.  We find that most of our clients and fans feel this impending doom first quarter of any new year.  First quarter is when business owners think about possible financial sins they committed in the previous  year (e.g. not keeping up w/their books, or the condemning box of disorganized receipts hiding under the desk ), they  dread the weeks leading up to April 15th,  and all the work it takes to get ready for that appointment with the tax person.  A bunch of time and energy is wasted Jan-April of every year cleaning up the financial sins of the year before and many of our clients miss the opportunity to set up financial systems and strategies to avoid what they’re cleaning up.  It’s a pitiful cycle.

Nobody is perfect, and everybody is busy.  So cut yourself some slack, and read up on What Do I Do Now (WDIDN) if you’ve had some financial indiscretions in your business during 08:

4 Financial Sins and WDIDN (What Do I Do Now?)

Sin #1:  Good intentions, lack of follow thru.
Did not keep up with the “books and records” part of my business.  Subscribed to Prosperity, but didn’t actually use it (I wanted to though!).

WDIDN? If you were more naughty than nice in actually using Prosperity last year, we do NOT recommend you go back and enter a full year of income and expenses line by line.  No, no, no!  Not unless you have nothing but time on your hands. Instead, make a commitment to fulfilling the “good books and records” requirement that IRS has for your business for 09…and move on.  In order to do your taxes, your accountant needs a comprehensive total of your business income and expenses.   If you would like to learn a work around in Prosperity so you can have “some” records for income in 08, sign up for our It’s Not Too Late for 2008 webinar or contact our education team support@prosperityapp.com 

Sin # 2:  Shoeboxes, ashtrays, and handbags, oh my!
I have business receipts stashed all over the place—junk drawers, shoeboxes, handbags, etc.

WDIDN? Envelopes.  Get 12 paper envelopes and label them January – December 08.  Organize the receipts by the month and stuff them into the right envelope. Make sure every receipt is clearly readable, and that it’s is noted with appropriate documentation about what expense category it is related to. Examples:  Supplies, Gas, Biz Meals, etc. Take each envelope and staple it to the corresponding bank statement for the year. April envelope stapled to April Bank Statement. 

Tip for 09: Hang an envelope somewhere in your house or office, and drop all your receipts into that one envelope all month long. After you’ve reconciled your account(s) in Prosperity, staple it together w/ your envelope for the month.  Take the Categories and Receipts webinar.

Sin #3: My business has been sleeping with my family
I have been co-mingling business and personal funds all year long; and I’ve used my business bank account to pay for personal things (like clothing, groceries, presents, etc.). Whoops!

WDIDN? Stop doing it right now! Your business is your business; your personal life is your personal life financially. They must be separated. Separate bank accounts, separate usage-rules, separate everything.   Think it’s negotiable? Remember this:  If your business is audited at some point, co-mingling will open you up to a personal audit too. Always assume the position as a business owner, “It’s not a matter of IF you’re audited, it’s WHEN.” 

If you have been robbing-Peter-to-pay-Paul or just didn’t know any better, here’s our advice. Make sure you have clearly noted books and records and don’t try to write off something that isn’t a legit biz expense (e.g. life insurance premiums) to compensate for it.  Take the Setting Yourself up for Success webinar or request some time w/one of our financial coaches to help you get set straight.

Sin#4: Filed my bank statement and did nothing with it.
I did not reconcile my bank statement against my own books and records—that’s kind of a grey area to me.

WDIDN? The #1 way that identity theft is caught is by reconciling your own books and records against your bank statement. Have you ever noticed funny little charges that you couldn’t account for? (we found one from a domain company this month.) You only find those things when you reconcile.  We find that most people don’t reconcile because they were never taught how and they think it involves something about writing on the back of their bank statement in all those boxes.  Reconciling your statement to your records in Prosperity is a cinch! It helps you know what transactions have cleared, and will help you recognize financial trends of your business. To learn how to reconcile your bank statements, take the Reconcile and Anti-Identity Theft Webinar

Financial sins are easily covered up or forgiven.  We are standing with you in 09 to help you be an angel w/your finances and to be wildly profitable.

Use Party Date Cards to Skyrocket Your Bookings At Your Parties!

Wednesday, January 21st, 2009

I’ve heard several times this past week that January is a difficult time to get bookings and many of our clients are struggling to fill their calendars this month. How about you? Are you getting all the bookings you need from your live parties? This week, I want to talk about a great tool and a “secret” weapon that will have people waiting in line to book parties with you.  Party date cards are simple cards that have a spot for a host to fill in their personal information (name, address, phone, e-mail), a spot for the date and time of the party, and a spot for the date and time of the host planning session. You can print these out 4 to a sheet so they can be glued to 3X5 index cards to make them more sturdy. (If you don’t have the time or computer skills to do this, you’ll find a template for this on our “Powerful Tools for Your Direct Sales Business” product). Then simply create a card for each day of the next 6-8 weeks that you’re available and offer them to your guests when they’re ready to book.  What’s the secret weapon? If you find a compelling way to “offer” the cards (like a photo holder with slots for the cards, or what we call a “booking tree” or a decorative basket) and attach a small, inexpensive “instant booking gift” to each card, people will be much more compelled to want to book. 

Click here to download my exclusive recording, “Using Party Date Cards” and I’ll give you even more specifics about how to use this simple tool to book shows from your live events.

 

Make it a great day!

Julie Anne Jones

CEO, Outward Image Coaching and Training

Plan Your Year and Explode Your Results in 2009!

Wednesday, January 14th, 2009

Happy 2009! I have to tell you, this past two weeks has been a whirlwind of activity for me and for Outward Image as a company. The main reason I have started 2009 with such a “bang” is because I spent most of December, 2008 creating a strong business plan and accessing resources for learning what I need to do to create the year of my dreams in 2009. I’m far from done planning (and I’m never done learning), but this is the first year I’ve actually taken the time to sit down and create a plan and I am already seeing the payoff from that.

I chose an annual theme and then got to work on my quarterly plans, looking at my big picture projects and breaking them down. It’s been so incredible stepping into this year knowing where I’m going and that I’ve assembled the resources to get there. Next week, my friend and our residential “organizational expert” Krista Green is doing our first “Ask the Expert” call of 2009 on Planning Your Year. There is no charge for these calls, ever, and we do them monthly. If you’re looking to create a strong plan for this year, it’s not too late to accomplish that. Krista is one of our favorite speakers and her calls are always packed with tools you can use right away.

You can register for the call here:
http://MyOptInPage2.com/?pid=4659693

Also, be sure you’re on our mailing list, because I’m sending out a “Tip of the Week” to everone on our list every Monday morning this year with a gift to download and use to improve your direct sales business. Our theme this month is “bookings.” You can “opt in” to our system here:

http://visitor.constantcontact.com/email.jsp?m=1101310627140&id

 

Make it a great day!

Julie Anne Jones

CEO, Outward Image Coaching and Training