We’ve all heard the saying, “It takes money to make money.”  This inherently means that dollars will be spent to generate a profit.   Last week I taught you that every dollar spent should be held responsible for producing more dollars.  If you spend $100 on training, your hope is that additional knowledge will produce 200 times more than you spent.  That’s kind of an obvious one!  But what about the stuff like cell phone bills, travel, technology, services, and the like?  Those are a little more challenging to connect the dots with.    The third Cornerstone of Profit is Spend on Purpose.  This is my favorite one!    I like it so much that my company has built a money-management app centered around the idea.  www.spendonpurpose.com

  What is spending on purpose?  It’s sitting down and pre-determining what you’re willing invest into your business—from the obvious expenses, to the less obvious one’s.      Spending on purpose is:

·         being purposeful, rather than accidental

·         telling your money where to go, so you don’t wonder where it went

·         you at the driver seat,  instead of the backseat

·         smart maneuvering, instead of hopeful maneuvering

·         knowing, instead  hoping

·         consistency,  instead of the financial rollercoaster

Just like when you get intentional with your time, amazing things happen.   When you get intentional with your money (where it’s going, where it’s coming from, etc.) wealth begins to follow.  I find that most of my clients know how to make money, keeping it is the challenge.    The “keeping” becomes a problem because expenses tend  to creep upward.  This is an issue for all businesses, not just Direct Selling professionals.  Spending on purpose puts intention into every dollar you invest to make a profit.

I will be contributing a great deal of material on this subject over time.   For now, I want you to grasp what it is so we can build on top of our 4 Cornerstones. 

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