I’m with you, it’s emotionally frustrating to pay $65 to fill up my car.    But here again, look at the perspective…

·         15 gallons of gas @ $2.50 = $37.50 | Fill up 1x a week for 52 weeks = $1,950/year

·         15 gallons of gas @ $4.25 = $63.75 | Fill up 1x a week for 52 weeks = $3,315/year

The “spread” between them is about $1300

·         Most families got a stimulus check from the government for about $1200

·         Thankfully, the increase of gas prices will only “cost” most families about $100 more , or $8.33 more a month when you account for the infusion of money into the average American pocket book.    Perspective is everything.

 The hysteria you see splashed across your T.V. screen is news; the news is a lot like the Jerry Springer Show—they’re selling hysteria.  

Even though gas prices have come down a bit since July (sorry about the long absence on the blog, btw) $3.65 a gallon is still up from last September @ $2.80.  What is the cost to you when you consider the negativity that begins to raise it’s ugly, pervasive head in your business?  How is it affecting you when your conscious (and subconscious) mind takes in the hysteria you see on tv?  

My friend Teresa Romain is famous for saying, “Internals create the externals.”   My forte is NOT in psychology and human behavior around money, however I propose to you that you should be guarding you heart when you watch the news.

  Internals create externals.

Internal: “I’m afraid no one will buy because of the economy.” 

External:  I’m not going to get out there and promote myself/sell like I used to.

Bottom line:   Income decreases, expenses stay the same…no profit.

Internal:  “The economy is so bad that I people can’t afford to start a business with me.”

External:  I’m not going to offer my business opportunity to anyone.

Bottom line:   Income decreases, expenses stay the same…no profit.

I could keep going on and on, but I think you get the idea.  What you think about your circumstances will affect what you do.    Lack of income producing activities creates a lack of income; a lack of income  creates a lack of profit.

Stay focused.  My advice is ignore the news and the buzz you hear about the economy, and focus on the fundamentals of business.   Booking, selling, recruiting, generating income; then manage your money diligently.   

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