Hockey great Wayne Gretzky has a wonderful saying—”100-percent of the shots you never take are guaranteed to miss.”
 I’m reminded of that all the time. We talk outselves out of taking a shot. It’s true in PR too. If you don’t work up the nerve to contact the media and pitch a reporter a story, you’ll never […]

            There’s an old saying in corporate America, “You know it’s a going to be a rough week when your phone rings and your receptionist informs you that Mike Wallace is waiting in the lobby.”
            Over the years, the famed 60 minutes correspondent has barbequed many a CEO on national TV. But as a journalist […]

Remember, when you’re on the phone with a journalist, it’s an audition. Make sure to prepare for the call. Have you figured out how to best pitch your story? Have you come up with the best news hook? Have you practiced your sound bites?
 
I met Deanna Frazier earlier this year at one of my free […]

Try and name the companies responsible for these famous slogans:

“You deserve a break today”
“Plop, plop, fizz, fizz, oh what a relief it is”
“Sometimes you feel like a nut, sometimes you don’t”

Those branding efforts were on TV all the time when I was growing up. I bet you haven’t seen those commercials in decades […]